Brand Identity Designer Salary

Graphic designers need to be creative and skilled in digital design programs.

Brand identity designers create logos or other visual graphics that help people identify a company or product. The graphics need to be appealing, unique and consistent with the company’s theme or mission. In addition to logos, brand identity designers create marketing materials, websites or any other visual elements that help identify and promote a company or product. Brand identity designers fall under the broader career category of “graphic designers.” The mean annual salary for a graphic designer in 2010 was $48,140, according to the U.S. Bureau of Labor Statistics.

Basic Salary Information

According to the Bureau of Labor Statistics, the median annual salary for graphic designers in 2010 was $43,500. Salaries ranged from $26,200 for those in the 10th percentile to $76,910 for those in the 90th percentile.

Hourly Wage

Some brand identity designers and graphic designers are paid by the hour. According to the Bureau of Labor Statistics, the mean hourly wage for graphic designers in 2010 was $23.14, and the median hourly wage was $20.92. Salaries ranged from $12.60 an hour for those in the 10th percentile to $36.98 an hour for those in the 90th percentile.

Industry

Brand identity designers and graphic designers in general work in a variety of industries, which affect their salaries. For example, according to the Bureau of Labor Statistics, graphic designers in the specialized design services industry earned a mean annual salary of $50,300 in 2010, while those in the printing and related support activities industry earned a mean annual salary of $40,010. Those in the newspaper, periodical, book and directory publishers industry earned a mean annual salary of $42,180, while those in the advertising, public relations and related services industry earned $49,150 or less.

READ  Custom Paint Graphics

Location

The location where brand identity designers and graphic designers work also affects their salaries. According to the Bureau of Labor Statistics, graphic designers in Washington D.C. were the highest paid by location in 2010, with a mean annual salary of $66,020. Those in New York earned a mean annual salary of $57,510, while those in California earned a similar mean annual salary of $57,240. Graphic designers in Illinois earned a mean annual salary of $51,220; those in Florida earned a mean annual salary of $42,700; those in Texas earned a mean annual salary of $44,590; and graphic designers in Minnesota earned a mean annual salary of $45,640.