Organize A Persuasive Speech

Taking the time to organize your points can greatly enhance your persuasive speech.

The most effective persuasive speeches convey a strong message and call to action to an audience in a clear, easy-to-understand manner. The best way to ensure your audience understands your points is to organize them with the following structure: introduction, problems, causes, solutions and conclusion.


1. Grab your audience’s attention with an interesting piece of information, statistic or anecdote related to your topic for your introduction. Use this to segue into a general overview of your topic in two to three sentences. To wrap up your introduction, provide a brief preview of the main points you will discuss in your speech, framing them as: problems, causes and solutions.

2. Persuade your audience that your topic is important by defining areas which you can identify as problems or potential harms, keeping in mind that you will be providing solutions for these later in the speech. Come up with two or three specific problems, and consider each a sub-point for this section of your speech, providing details and further explanations for each.

3. Explain to your audience the reasons behind the problems you detailed in the previous point. Try to use the same number of causes as problems to remain consistent with your logic, and make sure to show a direct link between problems and causes. Expand on each sub-point with examples and research.

4. Describe solutions by listing a few steps that can feasibly address the problems based on the causes you defined. Sometimes solutions can be achieved on large-scale levels (governmental, institutional, societal, etc.) or on a personal level, so it may be a good idea to organize your solutions according to scope. Provide examples and cite relevant research for each solution.

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5. Conclude your speech by presenting your introduction backwards. For example, begin by reviewing with your audience the main points you discussed: problems, causes and solutions. Then provide an overview of your topic once again, delving into more detail based on the information you provided. Finally, end your speech with the same information, statistic or anecdote you gave in the opening lines to bring your presentation full circle.